Helping Communities

Our team has the research and implementation experience to help you understand your opportunities for, and challenges in, fostering local economic development.

Our clients include local elected officials, economic developers, policymakers, community leaders, state leaders, state agencies, and non-profits.

Labor Market Analysis

The Innovation Strategy & Impact staff can help with numerous labor force research needs. Labor Market Analysis – The importance of a skilled … [More]

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Economic & Feasibility Analysis

The Innovation Strategy & Impact team has decades of experience with fiscal and economic impact analyses, forecasting and modeling, and building … [More]

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Strategic Planning & Organizational Development

For years, the Innovation Strategy & Impact team has helped Georgia communities with strategic planning, so that residents of these communities … [More]

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Professional Development Training

For decades, the Georgia Institute of Technology has provided professional development training courses to serve economic development practitioners. … [More]

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Innovation Strategy & Impact Project Highlight

Georgia Tech recently helped Paulding County leaders create an Economic Development Organization (EDO) to spearhead its economic development efforts. Read more.... Economic Development Organization

Professional Development Training

Events on August 13, 2015

IEDC Economic Development Marketing and Attraction Course

Description: This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date and credible information, and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals, GIS technologies, website design and current trends in site selection. Participants will also explore various mediums of communication, including how to best utilize social media and Web 2.0 technologies as an economic development marketing tool. Case studies and sample plans will highlight the dos and don'ts of economic development marketing and attraction. Participants can also share community marketing materials for in-class critique.

Further information can be found here: https://pe.gatech.edu/courses/iedc-economic-development-marketing-and-attraction